Group project completed throughout 4 weeks. The brand my colleagues and I have been assigned to was LEGO. The bike helmet had to reflect brand the brand identity of LEGO, and also meet the safety standards for helmets by the Canadian Standards Association (CSA). 

CLAY MODEL

IDEATION AND RESEARCH

The Team

Group project completed throughout 4 weeks. The brand my colleagues and I have been assigned to was LEGO. My responsibilities included researching, sketching, ideating concepts and working as a group to clay model the final helmet design

CLAY MODELING PROCESS

According to Snell Standards, the bicycle helmet must protect the entire region above the S0 plane and forward of the fore plane, and the entire region above the S1 plane and behind the fore plane. The Lego bicycle meets the standards of protection.